British Airways launched a sale in June that allows Executive Club members to buy Avios with a 50% bonus that ends tomorrow (July 4, 2021).
Executive Club has capped the number of Avios that one can purchase any calendar year before any bonuses at 100,000. Therefore, the limit is raised during this sale to 200,000 (max 300K with the bonus).
You can access this offer on BA’s website here.
BA sells its Avios at different prices in the UK, Europe, and the US (depending on the account address), and it seems that Europe is usually the cheapest option. Compare the prices, and you’ll see a significant difference.
The lowest price of an Avios purchased under this offer is 1.2 euro cents. However, the price for USD purchases is much higher.
The maximum bonus during these sales has been 50%, and the price of the Avios dependent on where your account is based. British Airways has offered up to 75% bonus previously, but only to affiliate credit cardholders.
Buying Avios can make sense if you can use them for Reward Flight Savers with limited taxes/fees (a popular option for travel between London and European cities), or you have a 2-4-1 redemption voucher and happen to be a Gold Guest List member (much better availability) + combining all this with an upgrade voucher.
Some partners have very low or no fuel surcharges at all. So using Avios for those or short/medium-haul business class flights can be a good deal.
Considering that BA charges very high fuel surcharges on their awards, it rarely makes sense to redeem for long-haul economy flights on their metal (with some exceptions, as is always the case).
BA’s award availability can be challenging to find at times but is good at the moment due to a lack of demand.
These are the terms & conditions for this promotion:
1. This offer is only open to Members of the British Airways Executive Club (Eligible Participants).
2. The offer is available from 00:01 (BST) Monday 21 June 2021 to 23:59 (BST) Sunday 4 July 2021 only (the ‘Offer Period’).
3. During the Offer Period, Eligible Participants will receive: 30% bonus Avios when you Purchase between 1,000 and 8,000 Avios 40% bonus Avios when you Purchase between 10,000 and 90,000 Avios. 50% bonus Avios when you Purchase between 100,000 and 200,000 Avios
4. Avios can only be purchased at ba.com using the Purchase Avios Application Form found on offer page.
5. The Bonus Avios will not count towards your annual limit of 200,000 Avios.
6. This offer cannot be used in conjunction with any other Purchase Avios offer.
7. You have the right to cancel contracts for the purchase of Avios within 14 days of purchase provided the base and bonus Avios have not been used. To exercise the right to cancel the purchase of the Avios, you must select the refund option contained in your Purchase email confirmation. If you cancel, we will reimburse the entire payment without undue delay and no later than 14 days after the day on which we were informed about your decision to cancel this contract.
8. The British Airway Executive Club Terms and Conditions and Conditions of Use apply to this offer and can be found at ba.com. British Airways reserves the right to cancel or amend the terms of this offer.