Another one bites the dust: GOL Smiles has just sent out an email to its members informing them that they are ending their miles redemption partnership with Delta Air Lines as per July 26, 2021.
Back in early June, GOL ceased their partnership with Qatar Airways and now it appears Delta is going away as well.
The end of the partnership does not affect customers who have already issued Delta tickets unless they come into the situation where a ticket needs to be changed.
This is yet another instance of a very unfriendly pattern that GOL Smiles has been famous for in the past, suddenly changing important parameters of the program with minimal notice. At least this time they gave three days compared to the “with immediate effect” email last month when they dropped Qatar Airways.
In the past Gol Smiles has suddenly amended their award chart, disabled availability and also dropped partners with little to no notice whatsoever just like in this case.
Members were informed about this pretty much after the fact via email today:
Here is a translation via google:
Transparency and trust are values that guide our conduct with you.
Please be advised that as of next Monday, 07/26/2021, Smiles will end its partnership for ticket redemption with Delta Air Lines. The end of the partnership does not affect customers who have already issued Delta Air Lines tickets, all tickets will be honored.
Rest assured that we maintain our commitment to always provide the best experiences for you and we continue to rely on GOL and 58 other airlines that take you to more than 1,600 different destinations.
This again greatly devalues GOL Smiles for it’s members who often used it for international trips. I often reported about successful redemptions of Smiles award tickets through our series Award Success such as this Business Class ticket from Bangkok to Frankfurt.
It also takes away another carrier with decent international connections although the Delta redemption rates were never quite competitive. Qatar was one of the last partners left that had a good international network and where the required miles for redemption were reasonable. The only attractive partner that now remains is Korean Ai,r but I should really be quiet and not give them any more bad ideas.
I’m still a Clube Smiles member which is a paid subscription service, adding a small number of Smiles to my account each month and also provides more attractive redemption rates. As of this moment I have about 100,000 miles left in this account. It’d probably be prudent that I find some purpose for these miles in the near future, the sooner the better. Ideally on Korean Air to Europe or North America.
As of July 26, 2021 GOL Smiles will end its mileage redemption partnership with Detla Air Lines. From the wording of it it appears that only the redemption option is affected by this.
This once again has negative implications on the program structure and shows that you can’t trust certain programs that are located in countries without any noteworthy consumer protection legislation. A three day advance notice that Delta will be dropped and zero notice of Qatar leaving the network. Sad indeed!