Today we have a Reader Question concerning the renewal or initial sign up of the IHG Intercontinental Ambassador which until a few days ago had a promotion to obtain a free night after one stay.
IHG Rewards Club has first launched a promotion last year to get members to sign up or renew their Ambassador membership. This campaign was extended once but ended on January 31, 2021, then in April IHG has decided to bring this offer back through July 31, 2021 (two days ago).
You can access and sign up or renew InterContinental Ambassador here.
I received this email today, coming from our reader Jerry:
I just missed the cutoff for the IC Ambassador promotion to renew my Ambassador. Actually I didn’t miss it, I’m simply not eligible to renew my membership until mid August at the earliest.
Do you have any advise on when and how to renew the membership? Will this promotion come back at some point? I don’t like to renew early just to find out I left something behind.
This is rather unfortunate and I can feel his pain as I’m in the same or an even worse situation. My membership expires on November 1st and I was able to renew on August 1 – one day after the promotion ended.
This is the promotion Jerry is referring to:
Keep in mind that IHG has recently changed the renewal window for Ambassador members and you can now renew your membership up to 92 days before it’s expiry.
See John’s article from March here:
Now that this campaign is expired it’s anyones guess on what IHG will do next, however I want to risk a look in the crystal ball.
Considering the rather weak international business and since promotion has been extended once in the first round and then returned three months later again I say we will see another identical or similar campaign for Ambassador renewals or sign ups in the near future.
There is really no reason to renew an Ambassador early unless there’s some incentive for doing so such as this campaign offering a free night or you want to do it with your favorite IHG associate on property (they usually get some sort of bonus for a successful sign up and are rather generous with an upgrade of some sort if you do it at the hotel).
The reader and anyone who missed this last promotional campaign for IHG Ambassador sign-up offers shouldn’t despair as I’m sure something similar will pop up very soon.
Travel is still weak and the hospitality companies need to find a way to entice people to stick with them. Especially the Ambassador program which costs $200 in hard cash (or 40,000 points) to join. While I think it’s worth it this is a difficult time to convince people to shell out 200 bucks just for a membership before even staying at a hotel.