Global Hotel Alliance (GHA) is a collection of independently branded hotels and smaller chains worldwide that uses its Discovery as a loyalty program.
There have been some changes in the hotels that are part of GHA in the past year when Alila was bought by Hyatt and became World of Hyatt participating, and OMNI decided to separate their ways. NH Hotels are joining Discovery in 2022.
You can access GHA Discovery here.
Now, GHA has been sending out emails to Discovery members about program “enhancements” that will be announced soon, as the program is “evolving.”
Here’s what GHA Discover has up:
Coming early December 2021 …
DISCOVERY, like you’ve never experienced it before.
A loyalty programme even more centred around you.
A whole new world of indulgences.
Easier-to-reach elite status and benefits.
Value and offers closer to your home.
More accessible Experiences for all.
And even more generous rewards.
Experience our distinctive collection of hotels
in a whole new and exciting way …
around the corner or across the world.
Rewarding life’s journeys … at home or away.
The website teases about:
GHA Discovery participating brands:
Current elite benefits:
You have to keep in mind that there are no free night awards or points to earn with GHA or Discovery. Some of these hotels may have their own loyalty program in addition to being part of the Discovery.
The benefits are merely upgrades, early check-in/late checkout, and local experiences.
Not sure what to think of this. When programs “evolve,” it usually means benefit downgrades. Still, I don’t believe that this is possible with Discovery because there are close to none that would cost hoteliers money, as they are upgrades and other soft benefits that are all based on vague availability.
There would be a need for a robust loyalty program for these independent chains, but I am unsure how well GHA and Discovery have delivered?
I had an elite status briefly with Discovery years back when Alila was part of the portfolio. So it could be worthwhile when staying at Kempinski and some other better brands associated with the GHA.