Shangri-La has decided to extend all Golden Circle tiers (Diamond & Jade) worldwide through December 31, 2022 due to the ongoing pandemic and it’s impact on customers travel profiles.
The cancellation waiver has previously been extended through 31 March 2021 regardless of the booking channel but this perk has not been extended and customers now have to adhere to standard cancellation policies as per the rate conditions.
ShangriLa (just like many other chains) has now repeatedly extended the tier level of their status members since there has been very little travel activity, especially in ShangriLa’s core markets within Asia.
You can access Shangri-La’s website with all their Covid policies here.
This is the email that Golden Circle just sent out to members:
The relevant passage from the website reads:
Our Loyal Members
Golden Circle has extended tier status for all Diamond and Jade members globally. With this extension, all Golden Circle Diamond and Jade members will maintain their current tier status and benefits until 31 December 2022.
This is indeed a generous and logical decisions. Shangri-La is a niche brand of luxury hotels and many of it’s customers haven’t had the chance to travel to their favorite destinations for quite some time.
It doesn’t hurt Shangri-La to simply extend the tier for yet another year and given the rather boutique nature of the hotels and the footprint of the portfolio it won’t have a massive impact like one of the larger chains such as Hilton and Marriott properties.
Some hotels (especially at leisure destinations) have complained that there is now a flood of elite members who all insist on their benefits which are almost impossible for a hotel to provide beyond a certain point. There are only so many standard suites that aren’t being sold and lounge (if open at all) are often at capacity as well. Since Shangri-La isn’t mass market they can stomach such extensions much easier.
Shangri-La has decided to extend members tier level until December 31, 2022 which is a positive signal towards their customer base. I’m glad that I get to keep my Jade status for yet another year as the treatment has been pretty good so far.
The chain has a strong presence in Asia and therefore this announcement for blanket status extensions makes sense as most borders have now been shut and sealed for well over a year.