Enterprise Rent-A-Car and National Car Rental today announced that they would further extend member tiers expiring in February 2022 by 12 months through February 2023.
National Car Rental Emerald Club’s Free Days set to expire on December 31, 2021, will be extended by 12 months, and will now expire on December 31, 2022, instead.
You can access Enterprise here and National here.
Here’s the announcement from Enterprise and National:
ST. LOUIS (Oct. 11, 2021) – Enterprise Holdings’ car rental brands are once again extending benefits to its most loyal customers. Members of National Car Rental’s Emerald Club Executive and Executive Elite, and Enterprise Rent-A-Car’s Enterprise Plus Silver, Gold and Platinum elite tiers whose tier status were set to expire on Feb. 28, 2022, will now be extended through Feb. 28, 2023. In addition, Emerald Club Program Free Days, previously set to expire on Dec. 31, 2021, will now roll over through Dec. 31, 2022.
“We recognize the plans of many travelers continue to be impacted during these dynamic times and that many of our loyalty members may have not had the chance to use their hard-earned benefits,” said Randal Narike, Executive Vice President, Global Mobility and Customer Experience at Enterprise Holdings. “These extensions are a way to provide some added flexibility and to thank our most loyal customers.”
This is the latest in a series of loyalty extensions from Enterprise and National. Last year, both Enterprise Plus and Emerald Club were first in the industry to announce extensions to elite tiers for a full year, lengthening the expiration date to Feb. 28, 2022. National’s Emerald Club also extended the use of its program Free Days for a full year to Dec. 31, 2021.
Enterprise’s leadership in customer service was recently recognized by Travel + Leisure readers around the globe, who voted Enterprise Rent-A-Car the World’s Best Car Rental Company in 2021. Customers selected the brand for its dependability, frictionless experience and above-and-beyond customer service.
National Car Rental also took home top honors from Travel + Leisure, earning the No. 2 spot. Voters recognized National for the ease and convenience of its Emerald Club, which allows customers to bypass the counter and choose any vehicle at more than 70 participating Emerald Aisle locations throughout the U.S. and Canada.
“We have led the car rental industry in loyalty tier extensions and point rollovers throughout the critical past 18 months, and we’ll continue to provide robust loyalty benefits to support our customers and to make traveling for them as easy and convenient as possible,” said Narike.
Newsweek also recognized the company’s leadership, awarding National and Enterprise the top two spots, respectively, on its list of America’s Best Loyalty Programs for 2021 for Car Rental in the Transportation and Travel category.
Conclusion
I am starting to sound like a broken record after repeating the following line already more than a few times.
Hospitality sector loyalty programs don’t have any other choice than to extend member tiers by an additional year if they wish to retain the majority of their elite members.
Leisure travel has recovered in some markets, but business travel that many of these large corporations rely on has not.
