The new version of Alitalia, ITA Airways, took off to the skies last Friday and is in the process of launching its frequent flier program Volare; and also offers bonus points and a status match opportunity for now (read more here).
ITA Airways, the new “Alitalia,” already purchased the brand and the website but cannot buy the MilleMiglia frequent flier program directly. Still, it can later acquire it from an unrelated third party.
You can access MilleMiglia here.
MilleMiglia elite members can continue receiving the SkyPriority benefits and earning miles, both award ad elite qualifying, when flying in Air France, KLM, or Middle Eastern Airlines. You cannot, however, redeem miles on these airlines.
MilleMiglia members can currently redeem their miles for Lastminute.com vouchers that can be used towards travel purchases.
It is unclear what will happen to the current MilleMiglia, as ITA Airways cannot purchase it due to a deal that the Italian government negotiated with the EU. It is inconceivable that the program could continue trading without being part of an airline.
TopBonus tried to do this for few months after airberlin collapsed. However, the frequent flier program eventually filed for insolvency and ceased to exist too.
The new ITA Airways, likely we will soon call it Alitalia, already offers status matches for MilleMiglia members and will allow earning of points (they don’t call them miles) for flights from the end of this year.