Hyatt announced back in August that they would buy Apple Leisure Group for $2.7 from two Private Equity Firms, and the deal has closed today.
Apple Leisure Group is a collection of 100 or so leisure/all-inclusive hotels. Many are all-inclusive, and they also handle the travel package business for Southwest and United Airlines. Hyatt expects these hotels to become World of Hyatt participating in 2022.
You can access World of Hyatt here.
Apple Vacation Brands:
The leading hotel brands are Secrets, Dreams, and Breathless Resorts & Spa. The purchase also includes a Spanish brand called Alua that has hotels in Spain and Greece.
There are travel agency/distribution brands of CheapCaribbean, Apple Vacations, and Funjet Vacation. Apple Leisure also handles Southwest and United Vacations.
Acquired hotel brands:
Hyatt’s current brands:
Apple Leisure Group History
Here’s the release by Hyatt:
Hyatt Completes Acquisition of Apple Leisure Group, Creating Global Leader in Leisure and Luxury All-Inclusive Travel
Well Positioned to Capture Significant and Growing Leisure Travel Demand with Enhanced End-to-End Offerings and an Increasingly Diversified Portfolio; Reaffirms Expanded Asset Sale Commitment to Generate an Additional $2 Billion of Proceeds by End of 2024; Fully Completes Existing Commitment
CHICAGO (November 2, 2021) – Hyatt Hotels Corporation (NYSE: H) today announced that Hyatt has completed the previously announced acquisition of Apple Leisure Group® (ALG), a leading luxury resort-management services, travel and hospitality group, from affiliates of each of KKR and KSL Capital Partners, LLC.
Hyatt is doubling its global resorts footprint through the addition of ALG’s AMR™ Collection brand portfolio, which comprises approximately 100 hotels and resorts operating in 10 countries, as well as a pipeline of 24 executed deals in the Americas and Europe. As a result, Hyatt now offers one of the largest collections of luxury all-inclusive resorts in the world, including new destinations for Hyatt such as Acapulco, Curaçao, the Canary Islands, Menorca and St. Martin. Through this acquisition, Hyatt has added properties in 11 new European markets and expanded its European brand footprint by 60%, strengthening Hyatt’s growth potential in a critical region for global leisure travel demand.
In addition, Hyatt is offering even more options and experiences for its high-end guest and customer base and enhancing the end-to-end leisure travel experience through:
- Unlimited Vacation Club® by AMR™ Collection, an exclusive membership club whose members enjoy preferred rates and other benefits at participating AMR™ Collection properties
- ALG Vacations®, one of the largest packaged vacation providers and leisure travel distribution platforms in North America serving the United States, Mexico and the Caribbean
- Amstar, a leading destination services management company
- Trisept Solutions®, a unique leisure travel technology platform
Hyatt is determining ways in which the World of Hyatt® loyalty program and ALG’s Unlimited Vacation Club® can bring added value and unique loyalty benefits to their respective member bases. Hyatt plans to integrate the AMR™ Collection into World of Hyatt in 2022 so that members can earn and redeem World of Hyatt points at more than 100 AMR™ Collection hotels and resorts.
“Hyatt’s acquisition of ALG represents a brand-defining moment in our more than 60-year history and builds on our legacy as a hospitality leader,” said Mark Hoplamazian, president and chief executive officer, Hyatt. “Hyatt and ALG have highly complementary brand portfolios and share a deep commitment to colleague and guest experiences focused on care. Having first entered the fast-growing luxury all-inclusive space in 2013, we are ideally positioned to capture the significant and rising demand for leisure travel and extend the world-class hospitality we provide to a wide range of new travelers. We are excited to welcome the ALG team to the Hyatt family, and look forward to working together to achieve new levels of growth and value creation for all stakeholders – including our shareholders, owners, customers, guests, members and colleagues.”
“Today marks the beginning of ALG’s next chapter, in which we will continue to build on the strong loyalty and reputation we have established through our luxury travel brands and services, now as part of Hyatt,” said Alejandro Reynal, chief executive officer and president, Apple Leisure Group. “We strongly believe we can achieve more together and are excited by the opportunities ahead for our expanded family, including our ALG team members, who are excited to join a larger global organization. With Hyatt’s added expertise, we expect to accelerate our expansion as we welcome more travelers and turn vacation dreams into life-long memories.”
ALG’s business will continue to be led by Alejandro Reynal and the current ALG leadership team. ALG will operate as a distinct business unit within Hyatt. Mr. Reynal has joined Hyatt’s executive leadership team and reports to Mr. Hoplamazian.
In September of 2021, Hyatt fulfilled its asset disposition commitment announced in 2019 of $1.5 billion resulting in a total of more than $3 billion of proceeds realized since its asset-disposition strategy was launched in 2017, at a combined multiple of over 17x EBITDA. Hyatt also reaffirms its commitment to generate an additional $2 billion in proceeds from asset dispositions by the end of 2024.
Presentation Hyatt released in August:
Hyatt has essentially acquired all-inclusive and other leisure hotel brands that mainly have hotels in the Caribbean and Mexico + some under the Alua brand in Spain and Greece. Hyatt has traditionally cared about the quality and consistency of their brands that are basically out of the door with the acquisition of Apple Vacations.
They also purchased a distribution business (United & Southwest Vacations) that one would expect them to offload at the earliest opportunity.
Hyatt expects these hotels to be integrated into the World of Hyatt loyalty program sometime in 2022, and I expect them to join late that year. Choice and Choice Privileges currently has a deal with AMResorts that you can expect to end soon.