GHA Discovery’s Four Tiers With Requirements

Global Hotel Alliance’s (GHA) Discovery program is evolving this year, and they have been hinting about the changes taking place (read more here, here, and here).

Now, GHA Discovery has unveiled the requirements of its three elite tiers (previously only two).

You can access GHA Discovery here.

GHA Discovery Tier requirements:

• Gold – Stay 2 times or spend $1,000
• Platinum – Stay 10 nights, spend $5,000 or stay at 2 brands
• Titanium – Stay 30 nights, spend $15,000 or stay at 3 brands

GHA Brands

There are 44 brands currently listed on GHA’s website and NH Hotels will join in early 2022.

Current Benefits

It is unclear what the benefits of the new Gold, Platinum, and Titanium tiers are.

Conclusion

These status requirements are relatively easy for someone who visits multiple brands associated with the GHA yearly. However, it is unclear if you need to visit different brands in the following years or if the brand qualification resets at the end of each year.

I am eager to learn what these Discovery Dollars are that replace the current Local Experiences.

GHA Discovery could become a more heavy-weight loyalty program if it expands outside of the guest recognition side to include free night awards that most loyalty program members are after.