Best Western joined many other hospitality sector actors that have decided to extend their loyalty program member tiers by an additional year (for the second time).
Best Western Rewards has now extended member tiers through March 2023.
You can access Best Western Rewards here.
Announcement from Best Western:
BEST WESTERN® HOTELS & RESORTS TO EXTEND ELITE STATUS OF ALL BEST WESTERN REWARDS® MEMBERS THROUGH MARCH 2023
Best Western Hotels & Resorts (BWHR) is helping its loyalty members retain their Elite Status with Best Western Rewards (BWR®) for another year. Effective immediately, all BWR members globally will maintain their current status through March 31, 2023, without needing to fulfill the necessary qualifications.
“It has been wonderful to welcome back so many of our valued guests in recent months, but we recognize that the travel landscape is still an uncertain one for many around the world,” comments Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “Whether you’ve already ventured out on a well-deserved getaway or are just starting to make plans for your travels in the year ahead, we remain committed to providing you with rich and meaningful rewards like this Elite Status extension. At BWHR, we look forward to offering you the best away-from-home experience possible, whenever you’re ready.”
BWR recently rebranded its tagline to “Because We Care About Rewarding You” to underscore how its perks are driven by BWHR’s foundational commitment of caring for guests. In 2020, BWHR was the first in the industry to extend loyalty status to its BWR members at the onslaught of the pandemic; and in 2021, the company cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status. Also inspired by the brand’s caring spirit, BWHR launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western branded hotels across North America.
All BWR members worldwide are eligible for this latest Elite Status extension and no action is required on the part of the member. Status will be maintained for all members regardless of their current tier, ensuring both new and veteran members are protected at this time. BWR is the only industry loyalty program where points never expire, meaning members are not impacted by unpredictable circumstances that could prevent them from using their hard-earned points.
I am glad that Best Western extended member tiers by an additional year. BWR has been active lately, with multiple offers and promotions for members and stays in North America. However, I wish that they would have something similar going on in other markets as well.