Global Hotel Alliance (GHA) has teased about its Discovery guest loyalty program refresh for the past two months, and it is finally live.
GHA Discovery has converted the existing member tiers to one of the five in the new program and launched the Discovery Dollars (D$).
You can access GHA Discovery here.
GHA Discovery Tiers with Benefits
- Gold – Stay 2 times or spend $1,000
- Platinum – Stay 10 nights, spend $5,000 or stay at 2 brands
- Titanium – Stay 30 nights, spend $15,000 or stay at 3 brands
- Silver – 4%
- Gold – 5%
- Platinum – 6%
- Titanium – 7%
GHA lost Omni and Rydges brands, and NH Hotels is joining in early 2022. So there should be roughly 900 or so hotels associated with Discovery then.
GHA Discovery is moving from being a purely guest recognition program to a loyalty one with rewards in the form of D$. Discovery Dollars are easy to understand and redeem, but you can forget any aspirational awards using them, however, unless you are spending $$$,$$$ with the chain.
The unpublished RED level also likely comes with suite upgrades and other benefits. It is essentially the previous BLACK level with extras thrown in. If any of the readers were invited to this level, I would appreciate an email with the benefits of this tier.
We can expect to see bonus D$ promotions from GHA Discovery starting next year. It is interesting to see the type of promotions they will have.