Richard Branson of Virgin with partners purchased the Hard Rock Hotel in Las Vegas back in 2019 and reopened it as Virgin Las Vegas in 2021 (read more here), affiliated with Hilton’s Curio Collection brand (read more here).
The hotel must have felt that it was in a disadvantageous position without having low headline prices jacked up by hefty scam fees (read resort charges), and has now instituted a daily fee of $45 + tax, applicable for all paid rates, but excluded from awards issued using Honors points.
You can access Virgin Las Vegas Hilton page here.
READ MORE: Hilton Honors Rate & Bonus Points Offers
Search for Las Vegas:
I guess that Hilton is not yet aware of the lawsuit that Marriott just settled regarding including all the scam fees on initial rate searches? The rates displayed here are excluding RESORT FEES. Can you guess which two properties charge these fees based on the price quote above?
Why hide the resort charge in a much smaller font than the room rate? The daily fee is more than $50 when tax is added.
Resort Charge Includes:
Daily Resort Charge will be added to the room rate and includes: Guest internet; 20% off spa services & 15% off spa retail; 2 for 1 drink & 1 appetizer with 2 dinner entrees at Commons Club/Kitchen; 2 bottled waters daily; in-room live streaming; local, toll-free & domestic long-distance calls.
Nothing useful is included, as is the case 99% of the time when it comes to “resort” and “destination” charges.
Why These Scam Fees Should Be Banned:
1. Distort Pricing
Remember when airlines used to, and some still do in markets where it is allowed, advertise very low base fares without fuel/carrier surcharges and other fees? This is no different. Hotels appear to have lower Pricing in the initial search than is then jacked up by 50% to 100% when the fee is included.
2. Earning Points & Redeeming
You don’t earn Honors points for the RESORT or DESTINATION fee. The same applies to other hotel loyalty programs. For example, Marriott and IHG members also need to pay these when redeeming points for awards, while Hilton and Hyatt cover them.
Travel agents and OTAs won’t get their commission on the resort/destination fee.
4. Local Taxes
Some locales may not apply taxes collected on accommodation on these scam fees.
When possible, I avoid hotels that charge these fees and always choose to display prices with all taxes and fees included.
There is absolutely no justification for this dishonest practice that got Marriott in hot water and eventually will all others too. Hotel rates should be displayed, at least, with all property-mandated fees included, and preferably with taxes too.