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Marriott’s Misleading Email: “It’s Here! Reach Ambassador Elite Status Faster.”

by John Ollila
January 28, 2022
Reading Time: 2 mins read
23

Marriott launched its latest global Bonvoy promotion, Maker Every Night Count, earlier this week (read more here) that is valid for stays February 8 – May 4, 2022.

I was not amused about the email that Marriott sent yesterday to my account, lifetime Titanium, implying that this offer would make it easier to reach an Ambassador status!

You can access Marriott Promotion Central here.

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READ MORE: Marriott Bonvoy Rate & Bonus Points Offers

Here’s the email that Marriott Sent Out:

John, It’s Here! Reach Ambassador Elite Status Faster.

Marriott implies that reaching the Ambassador status using this promotion in 2022 would be easier, but completely fails to mention that it raised the $ requirement for this tier from $14,000 in 2021 to $20,000 in 2022.

The promotion that Marriott starts running next month doesn’t help with the dollar requirement at all. More members struggle with the spend than the number of night requirement.

You can read more about this offer on the piece below:

Marriott Bonvoy Double Elite Qualifying Nights + 1,000 Bonus Points Per Night February 8 – May 4, 2022

Conclusion

This email is more relevant for those trying to reach Silver, Gold, Platinum, or Titanium tiers that can all be had on nights, and no revenue component is required.

It doesn’t work well for Titanium members that not only need 100 nights but also $20,000 in spending during the current calendar year.

Marriott could have done much better with the personalization of this email.

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