Global Hotel Alliance (GHA) Discovery went through a refresh last year and launched a loyalty program currency Discovery Dollars (D$).
They launched a million D$ giveaway to get new member sign-ups and get members more engaged with the program and have now sent out emails to those that were winners (myself included).
You can access GHA Discovery here.
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The prizes were:
- One winner = D$10,000
- Ten winners = D$5,000
- One hundred winners = D$500
- Twenty thousand winners = D$50
GHA Refresh
Email From GHA:
I was one of those 20,000 members who won $50 in D$.
Account Statement:
I have D$50 about to expire in a week and will combine it with the one I won for a D$100 discount.
Conclusion
GHA refresh is quite exciting, and I have no personal experience with how participating properties handle elite member upgrades and other benefits. We’ll find it in due course.
