LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
No Result
View All Result
ADVERTISEMENT

Amazing: The (Former Alitalia) MilleMiglia Scheme Is Still Peddling Its Zombie Program To Customers

by Sebastian Powell
June 7, 2022
Reading Time: 3 mins read
1

A few days ago I received yet another email from the Mille Miglia program which was once the Alitalia Frequent Flyer program but has since morphed into a zombie since the airline has been wound down.

The program even went to elaborate lengths to design a new website to solicit customers to use the scheme as a bank for loyalty affiliations which for obvious reasons (lack of airline backing) has outlived its usefulness.

When Alitalia finally went under so did the original version of the Mille Miglia program as the official frequent flyer program but the scheme itself stuck around and continues to operate to this day.

ADVERTISEMENT

In the meanwhile the actual flight operations of Alitalia were transferred to a new airline called ITA which then started it’s own, official FFP the Volare Program where former Alitalia members even received a generous status match to Volare.

So what exactly is this MilleMiglia zombie still doing? Let’s have a look at their website.

With MilleMiglia Community, travelling is an ongoing event!

Earn miles with your everyday flights, stays, and trips.  But also when using our Commercial Partner’s products and services! And then there are always special offers for additional bonus miles.

What can you do with the miles earned?

It’s simple. You can now ask for vouchers to offset against other air tickets, travel via the dedicated portal in collaboration with Lastminute.com, book your next hotel or hire a car during your next relaxing weekend!

But other rewards on their way, to get you to travel even more!

Stay tuned!

So the loyalty currency one earns can then be exchanged into some form of voucher a lastminute.com operated travel portal.

From the information on the Travel section members can still earn miles with the following airlines:

  • Air France
  • Air Europa
  • KLM
  • Middle East Airlines

Members can also earn miles when renting a car from Avis and Maggiore as well as booking hotels through said designated travel portal.

This would be the same portal where the collected rewards can be exchanged through. Here is one of their reward options for 86,000 miles – a 250 Euro voucher:

It doesn’t take a genius or someone who is well versed in the world of loyalty to see that this entire system is a bunch of rubbish and completely unworkable.

Not only that but I don’t see a single reason why someone would even continue collecting any kind of loyalty currency with a program like this? You can easily sign up with a real frequent flyer program, be it of the new ITA or another SkyTeam program.

Another question I’m asking myself is who is bankrolling the operation of this? It’s apparent that Mille Miglia has become a gig of someone who ended up with the rights to keep the MM program running and they have cooked up this rather strange system with less than ten partners to collect a loyalty currency which can then be redeemed for rather low value vouchers. What’s the endgame here?

Conclusion

The Mille Miglia program that was once the frequent flyer program of (now defunct) Alitalia has survived and is currently sleepwalking around as a loyalty program with a handful of partners without a specific mission.

Their website reveals a very limited option of where points can be collected (earning rates omitted too) and it doesn’t show any worthwhile way of engaging in this form of loyalty scheme.

Despite the program no having any clear path, MM is regularly sending emails to existing members that they’re still alive and kicking. It goes without saying that there is no way I’d recommend to credit even a single transaction to this program. Air Berlin’s topbonus has tried for some time to survive without the airline backing them as well but eventually the whole system went under. No surprise there!

Previous Post

Marriott Bonvoy 20% off eGiftCard Sale Through June 10, 2022 (Targeted)

Next Post

Airfare of the Day [Business Class] AMERICAN AIRLINES Madrid to San Francisco from 1,676€

Related Articles

MilleMiglia Renewed Until January 31, 2023

MilleMiglia Renewed Until January 31, 2023

John Ollila
April 9, 2022
1

MilleMiglia, the frequent flier program of now-defunct Alitalia, still tries to trade without an airline tie-up and miserable redemption options....

Alitalia Reboots As ITA (Italia Trasporto Aereo)

Reader Email: Status Match FAIL From Lufthansa

John Ollila
December 25, 2021
6

A LoyaltyLobby reader dropped us a note about their Lufthansa status match experience from now-defunct Alitalia MilleMiglia. The airline has...

Lufthansa Miles&More Offers Status Match For Alitalia Mille Miglia Members Through March 31, 2022

Lufthansa Miles&More Offers Status Match For Alitalia Mille Miglia Members Through March 31, 2022

Sebastian Powell
December 15, 2021
5

A very rare status match opportunity is now available to refugees of the former Alitalia Mille Miglia program as Lufthansa...

Upgrade Your Travel IQ

Make the most of your travel with our free and daily newsletter with the latest hotel and airline news and promotions.

We do not sell or share email addresses.

ADVERTISEMENT

Trending

Japan (1): How I Ended Up Spending Six Months In Japan
Travel News

Japan Opens eVISA Applications For Citizens Of The US & Canada On August 18, 2022

August 10, 2022
Hilton Go Employee And Friends & Family Rate Plans
Hilton Honors

Hilton Go Employee And Friends & Family Rate Plans

July 25, 2021
Thailand Is Considering To Bring Back The 45-Day Visa Exemption Stamp
Thailand

Thailand Is Considering To Bring Back The 45-Day Visa Exemption Stamp

August 12, 2022
IHG Confirmable Suite Upgrade Experience Case: InterContinental Paris Le Grand
IHG Rewards Club

IHG Confirmable Suite Upgrade Experience Case: InterContinental Paris Le Grand

August 12, 2022
British Airways Buy Avios Up To 30% Bonus Through February 2, 2021
British Airways

British Airways Lowers Silver Requalification Requirements To Select Members

August 12, 2022

Top Categories

  • IHG Rewards Club
  • Marriott Bonvoy
  • Hilton Honors
  • Accor ALL
  • Airfare Of The Day
  • Starwood Preferred Guest (SPG)
  • Hyatt – World of Hyatt
  • American Airlines – AAdvantage
  • Travel News
  • United Airlines – Mileage Plus
ADVERTISEMENT

All Categories

In Case You Missed It

Top Hotel Promotions August 2022

Top Hotel Promotions August 2022

August 9, 2022
It’s Back: Air France-KLM Flying Blue Buy Miles 100% Bonus Sale Through August 18, 2022

It’s Back: Air France-KLM Flying Blue Buy Miles 100% Bonus Sale Through August 18, 2022

August 7, 2022
Surprise Free Night From IHG Rewards Club?

IHG One Rewards Secret Award Flash Sale

August 7, 2022
Qantas Asks Senior Executives To Volunteer As Baggage Handlers To Combat Labor Shortage

Qantas Asks Senior Executives To Volunteer As Baggage Handlers To Combat Labor Shortage

August 9, 2022
IHG Confirmable Suite Upgrade Experience Case: InterContinental Paris Le Grand

IHG Confirmable Suite Upgrade Experience Case: InterContinental Paris Le Grand

August 12, 2022
ADVERTISEMENT

Since 2011, we have been helping millions of visitors like you untangle travel loyalty programs for free upgrades, flights and hotel nights.

Facebook Twitter Youtube Instagram

Site Navigation

  • About LoyaltyLobby
  • News
  • Reviews
  • Airfares
  • Contact Us

Hotel Promotions

  • Accor
  • Hilton
  • IHG Rewards
  • Marriott
  • World of Hyatt

Sign Up For Our Newsletter

Our free daily newsletter sends you the latest information on hotel and airline programs.

We do not share or sell email addresses.

Site & Contents ©2011-2022 LoyaltyLobby.com
Terms of Use & Privacy Policy

  • News
  • Hotel Promotions
    • Accor
    • Best Western
    • Choice
    • Fairmont
    • Hilton
    • IHG Rewards
    • Marriott
    • Radisson Rewards
    • Ritz-Carlton
    • Starwood
    • World of Hyatt
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
No Result
View All Result

© 2011–2021 LoyaltyLobby.com - Site & Contents