Choice Hotels yesterday announced that it had reached an agreement with Radisson to acquire its operations in the Americas (read more here). This leaves Radisson Hotels with its Radisson Rewards guest loyalty program for the rest of the world (former Rezidor).
Radisson Hotels has now sent out an email to its loyalty program members about the move and tries to reassure them that nothing will change in the short term.
You can access Radisson Hotels here.
Radisson Hotels and Radisson Rewards include 600 hotels in Europe, the Middle East, and Africa, and another 400 in the Asia Pacific. Radisson Hotels continues to be owned by a Chinese government-controlled entity.
Choice Purchase of Radisson Hotels Americas
Choice Acquires Radisson Hotel Americas (624 Hotels)
Radisson’s China Issue:
Radisson Rewards Program Splits Into Americas & Rest Of The World Takes Place On June 17, 2021
Radisson Splits Americas From Rest Of The World To RadissonHotelsAmericas.com
Radisson Rewards Program Splits Into Two In June 2021
Radisson’s Announcement:
Radisson emphasizes that there are no imminent changes to how Radisson Rewards Americas and Radisson Rewards operate, although the former will eventually be retired in favor of Choice Privileges.
Conclusion
Radisson Rewards made a splash in the early 2010s with the relaunch of its program with very lucrative loyalty offers that have been few and far between lately.
I hope they would spend some time and rejuvenate the guest loyalty program that is also run and doesn’t appear to be very important to the company.
