Marriott and Vinpearl announced on Friday that they had agreed to reflag six hotels under Marriott’s Autograph Collection, Sheraton, Marriott, and Four Points brands before the end of 2022.
Two new hotels from Vinpearl are under development and will join the Marriott system once finished in 2025.
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Announcement from Marriott & Vinpearl:
Marriott International Signs Landmark Agreement With Vinpearl to Add Eight Hotels in Vietnam
Agreement is set to further strengthen Marriott International’s presence in Vietnam with the expected addition of more than 2,000 rooms to its existing portfolio
Marriott International, Inc. today announced a strategic agreement with Vinpearl, Vietnam’s largest hospitality and leisure chain, to convert and develop 2,200 rooms across eight hotels in Vietnam – significantly expanding its portfolio of world-class hotels and resorts in the country. This collaboration expects to see the debut of the Autograph Collection Hotels brand in the country, while other planned openings span the following brands: Marriott Hotels, Sheraton Hotels & Resorts, and Four Points by Sheraton.
“We are thrilled to be working with Vinpearl to accelerate our growth in Vietnam,” said Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “With the country’s solid foundation for a resilient economy, and continuous growth of its infrastructure especially in the tourism sector, we are confident this collaboration will enable us to better cater to our guests’ needs.”
Of the eight hotels, six are conversions that are expected to be part of Marriott’s system later this year.
Vinpearl Landmark 81, Autograph Collection is expected to serve as Vietnam’s first Autograph Collection hotel. The lifestyle hotel will join a diverse and dynamic collection of over 260 independent hotels around the globe hand-selected for their inherent craft and distinct perspective on design and hospitality. Currently known as Vinpearl Luxury Landmark 81, the hotel is set high up in a gleaming 461-meter tower on the banks of the Saigon River and is anticipated to feature 223 rooms and suites, three food and beverage outlets, 12 function spaces, a business center, spa, outdoor pool, and fitness center.
Danang Marriott Resort & Spa is expected to fly the Marriott Hotels brand flag following the rebranding of Vinpearl Luxury Danang. Nestled on Non Nuoc Beach, close to downtown Danang, the retreat is anticipated to feature 200 rooms and suites, 39 villas with a modern, residential design, and locally-inspired accents, catering to providing guests with enriching experiences alongside its signature spaces and heartfelt service. Design plans call for five different food and beverage outlets, eight event spaces, an infinity pool, a spa, kids club, tennis court and a wealth of water sports, including a dive center.
Sheraton Long Beach Phu Quoc Resort is situated on the west coast of Phu Quoc, Vietnam’s largest island, and is a rapidly emerging tourism hotspot. Rebranded from the existing Vinpearl Phu Quoc Resort, the resort is anticipated to feature 500 modern and residential rooms, suites, and villas, three food and beverage outlets, extensive conference space, three pools, a spa, and a kids club.
Sheraton Hai Phong, currently known as Vinpearl Hotel Imperial, Hai Phong, is expected to become one of the city’s top choices for business and leisure travelers and a hub for conferences and events in the center of Vietnam’s largest port city. The property is anticipated to feature 362 modern, residential rooms and suites, four food and beverage outlets, a ballroom and four function spaces, a pool, spa and fitness center.
Sheraton Can Tho expects to be a landmark property in the thriving Mekong Delta city. Currently operating as the Vinpearl Hotel Can Tho, the 262-key hotel is set on the banks of the Can Tho River, surrounded by multiple attractions. Guests can unwind at the restaurant, lobby lounge, terrace café and outdoor swimming pool with pool bar. There is also extensive event space, including a grand ballroom.
Four Points by Sheraton Lang Son is a 21-story hotel in the heart of the charming northern city of Lang Son, offering panoramic views of the surrounding forests and mountains. Currently known as the Vinpearl Hotel Lang Son, it is expected to become the first internationally branded hotel in the city. The hotel is anticipated to feature 127 rooms and suites, four food and beverage venues, a spa and a ballroom, all catering to the needs of today’s everyday traveler through its vintage modern design, stylish comfort, authentic sense of the local, and genuine service.
Two new build hotels are expected to open in 2025 – the Sheraton Vinh and Four Points by Sheraton Ha Giang. Both are located in unique locations promising to attract not only domestic but also international travelers.
I spent some time in Ho Chi Minh City (Saigon) and Phu Quoc last month but didn’t visit any Marriott properties this time.
The Vinpearl Landmark 81 is quite a structure and is surrounded by various other buildings by the same developer.
There is a massive real estate boom in Vietnam at the moment, and there are dozens of finishes and fully paid buildings where nobody is living (you find these around Phu Quoc). I doubt that this ends well.
Vinpeal must have felt that they need help selling these hotels to visitors who are unfamiliar with their brand but comfortable booking Marriott ones.
I hope they can bring in talented employees who know these brands well and are equipped to provide the expected level of service.