Choice and Radisson announced in June (read more here) that Choice Hotels would acquire Radisson Hotel Americas, and the deal has closed today.
Choice got in the purchase 624 hotels under seven brands. Although the purchase has closed, it will take some time for the integration process. Eventually, I would assume, Radisson Rewards Americas is folded into Choice Privileges.
Radisson Hotels Americas Portfolio:
- 10 Radisson Blu hotels
- 130 Radisson hotels
- 9 Radisson Individuals
- 1 Park Plaza hotels
- 4 Radisson RED hotels
- 453 Country Inn & Suites by Radisson
- 17 Park Inn by Radisson
Email from Choice:
Email from Radisson:
It will be confusing for Radisson Rewards members that Radisson hotels in the Americas will soon be part of Choice Privileges, although they already operate under their own loyalty program (Radisson Rewards Americas).
Radisson was forced to split into two (Americas & Rest of the World) after a Chinese government-owned entity purchased the hotel group from bankrupt HNA (another Chinese company but private).
Americas was for a long time run by Carlson, while the rest of the world was part of Rezidor (a Swedish company).
I feel that Radisson Rewards Americas elite benefits at the top tier level are better than those of Choice Privileges. It is interesting to see how the loyalty programs are merged and if new features are introduced to Choice Privileges.