Nordic Choice, a separate company from Choice Hotels, has sent out targeted offers for program members who have not stayed in a while.
Nordic Choice Club members who click through the email and stay once during the next 12 months earn 7,500 bonus points (enough for a free night). Also, you get 500 points for confirming that you prefer to continue receiving emails.
You can access Nordic Choice here.
7,500 Bonus Points For A Stay
500 Bonus Points For Confirming Email Preferences
Nordic Choice tries to reactivate accounts that haven’t stayed with the chain for a while. There is a note about this on the long registration URL containing the word “winback.” Check your emails if you were targeted, and register!