JetBlue sent out an email today regarding a promotion for all TrueBlue members. You can earn 5000 bonus TrueBlue points by taking 3 round trips or 6 one-ways in 2013.
There is no need to register for this promotion as it is open for all. The value of JetBlue point directly correlates with the price of the flight. Recent search returned a price of $159 or 11K points and $2.5.